How can libraries and professionals optimize LinkedIn to reach wider audiences and promote their programs and/or themselves? This session will review the tips and tricks on the LinkedIn platform that will allow personal and professional accounts to receive stronger notice and engagement.

Katie Corlis of Outside the Box Solutions has been a Creative Digital Marketing Strategist for over 12 years. She has a speciality in LinkedIn Optimization, as well as very outside the box strategies for Marketing goals. Katie's skills for LinkedIn have allowed her clients to optimize the profile(s) themselves, increase their presence overall, and for some change the landscape of their current client book. The creative mind has allowed her to think of strategies for consideration at the drop of a hat during her Strategy Sessions with clients. Known as a #linkedinunicorn, Katie is excited to share her skills about the platform with professionals looking to harness the power of the platform with ease and in flow. 

This session is open only to RCLS member library staff and trustees. One hour of continuing education credit will be issued to library staff. Trustees are not eligible for continuing education credit for this session. This session will not be recorded.